12. Selected Freelance
2018-2023 | Art Direction & Graphic Design
Index:
Index:
- Selected Posters
- Boiler Room
- Feels Like Home Web Design
- Pat Falco: Book Design
- Upstate Handmade Product Ads
- Juan Obando: Pro-Revolution
- University of Massachusetts Boston - Book Cover
- Inforce Clothing Brand Logos
- Multicultural Arts Center Branding
1. Selected Posters
2. Boiler Room
Boiler Room x Theives Grotto. Collaborating as member of the music collective Theives Grotto, Montana’s role on this project was to significantly contribute to the lighting design, venue set-up and management direction, and event production.
3. Arbor Visual Media: Media Company
SF Based Real-estate Media CompanyLogo Animation:
Logo Design:
4. Feels Like Home Web Design
Responsible for direction, conceptualization, and almost all of the web development for feelslikehome.studio. Brand independently edited and significantly pulled back the scope and direction of the site prior to launch. Original designs can be seen in the video above.
https://feelslikehome.studio ︎︎︎
5. Pat Falco: Book Design
Book design for artist Pat Falco’s project on Boston architecture and gentrification.
6. Upstate Handmade Product Ads
Product Copy & Ads for Upstate Handmade
https://www.upstatehandmade.com︎︎︎
7. Juan Obando Pro-Revolution
Juan Obando’s artistic practice focuses on the critical intervention of social circuits through the orchestration of temporary situations and the manipulation of vestiges found in contemporary digital culture. For his show Pro Revolution at Espacio Odeón, Montana Gulbrand created a series of images to exist as social media posts and posters that function to publicize the gallery opening while simultaneously presenting the central concepts and research that lay the foundation for ProRevolution.
Juan Obando | www.juanobando.com ︎︎︎
8. UMass. Boston Book Cover
Curator | Sam Toabe
9. Inforce Clothing Brand Logos
Inforce Clothing is a brand based off the unbreakable chains of unity, community and collaboration.
https://inforceclothing.com ︎︎︎
10. Multicultural Arts Center Branding
Branding for the Multicultural Arts Center under previous director. Project was tabled with retirement due to Covid. Center did not have a scannable ticketing system, printable calander, or gallery flyer template, or a recurring visual language.
Rather than to attempt to embody multiculturism in the branding itself, Montana chose to strip back any idicators of one or many cultures in order to let the diversity of the artists, performers, and their work shine. Additionally, the rebrand hoped to pull away from the heavy use of blue and orange in order to reduce visual clashing from event to event and allow the gallery artists and performers work to create most of the visual interest.
The prior branding was confusing because it centered its visual identity around an architectural ceiling ornament which was seldom observed in the dark of the theatre. This project sought to minimize that confusion while also incorporating text and image grids that technology resistant staff could easily manipulate or copy/paste into . The end result felt more contemporary and spoke to a wider age of arts enthusiasts.
Examples of Prior Branding:
